THE POWER OF SYNERGY

I was asked recently by a leading industry player, "what is the number one key to industry advantage and organizational reputation?"

I sat and beamed a smile, and boldly said, "understanding the law of synergy". I went on to state my understanding of the law of synergy and how it applies to the maintenance of corporate repute as well as earning exceptional industry advantage.

What were my points?

1. "No organization ever makes it beyond their capacity to synergize information".

To lead your industry you must be well vested with knowledge required to play effectively in the industry. The challenge of every renounce brands or businesses is how to keep their values and lead their consumer's sense of choice.

It seems like this task of staying relevant, is becoming more difficult by the day, due to the emergence of new technologies, invention and ideas. The irony is that, every industry is affected by a change in another, due to relative effect. What that means is that the quality or standard of business will change in the entertainment industry, at the slightest change in the technology industry. The purchase or spending right of people will change, if there is a shift in the fiscal policies.

So therefore, getting in tune with the necessary industry shift information, keeps organization trendy, which therefore helps them synergize this new changes to their existing energy. Thus creating a shift in their system, to fit the occurring changes.

2. "No one or business ever fits or leads the gap they had not identified and defined".

Our ability to lead anywhere is to first identify needs(which are the gaps in question) and also define how they should be met (which indicate the synergetic process or protocol to solving existing problems).

HOW DO WE ACCESS INDUSTRY ADVANTAGE?

1. Identify where the gap is and synergize your resources to fill it.

2. Define exactly how you want to be perceive in the industry and tag yourself just that. You will definitely lead an industry, whose needs you have defined.

3. Find out what others have been attempting. Remember if there is a need to be met, you might not be the only one who have identified or spotted it. So the catch is, build a different approach to the entire competition. You can do that, by relating it to those with the needs and find out exactly how they would love such needs served.

I believe for any organization to have great value in the market, it must integrate a deep sense of reputation in its function. What I mean is, build reputation for providing solution in your industry and keep at it.

The challenge of big brands is, the fact that the market never expects them to go below standards. When ever we set standards, it is expected of us to keep at it. We can not explain away our drop in standard, it therefore means that our responsibility remains our endless demands on our energy to build required solution system, which supports our existing standards in the market.

ORGANIZATIONAL REPUTATION

Reputation is a large area of concern, that every organization or person who wants to lead the future and stay relevant should capitalize on.

It is a known fact, from a recently conducted research that consumers are connected to first to the producers, before relating with the products. It is now a big deal to search out the brand behind the product. That is why organizations or customers goes online to search out the information and track records of the company they wish to patronize. What are they in search of? What is called, "reputation", this factor happens to be the overall impression a person or organization leave in the mind of her market, thus influencing their choice and sense of decisions when it comes to dealing with them or connecting.

Reputation simply says, I did it before, look at what I have done and I can do it again. It is absolutely the record of our values, results, sense of competence and belief system.

It also suggest to people that they can always trust and do business with us. Saying we are reliable, I other words, its about modeling our values and telling people who we are through series of actions, relationship and results.

Therefore the number one key to managing organizational reputation, is to stay faithful to your corporate identity. This we can achieve by, synergizing leadership and manpower interest, and energy. Ensuring that the external changes or negative factors, do not influence our internal corporate or integral values. We must uphold our values no matter what the changes are.

About

FOP MODEL TRAINING AND DEVELOPMENT

We focus on driving corporate productivity and market relevance, through the synergy of internal leadership and manpower in regards to synergetic protocols and reputation management among parties.

Our core objective and goal is to spread our principles and bring ingenuity to our teachings or information exposing our readers and clients to firsthand practices or ideas that will work anywhere when applied.

CONTACT US

+234 818 727 8257
enjoysolution.ng@gmail.com

THE GUERRILLA MARKET ENTREPRENEURS

On 29th May 2016, the renounce Africa's richest man and the 67th in the world, by name Alhaji Aliko Dangote sighted three(3) major factors that the proceeding president of Nigeria should focus on, which he believes are the core problem facing the Nigerian economy or business community. And what are these factors?

There are:

Unemployment
Energy problem
And corruption.

THE NIGERIAN MARKET

The now Nigerian market is so tight and tough for local and even international businesses to thrive in. The question is, is it so uptight that nothing could be done?

My honest answer is no. Why no? That is the essence of this post.

As a thought leader in gap leadership or leadership in the blank space. I believe that, where there is problem, there, lies great chances of solutions.

We have been chorusing the need for an enabling environment, and my question is why are brands like dangote group still in the Nigerian market? Don't worry I can guess your answer already; I guess you feel that the company is an already established company. Which in a way, correct. But there's more to that.

That leads me to the topic of true entrepreneurship.

ENTREPRENEURS RULES THE WORLD

True entrepreneurship is not a strategy, it is a spirit, culture and attitudinal. It is the capacity or attitude that wins where no one wants to lead.

It is actually being a "guerrilla market entrepreneur".

WHAT IS GUERRILLA MARKET ENTREPRENEURSHIP?

It means having the fearless spirit of surviving major pressure, from external forces.

By:

- launching strategic attack on key market challenges,
- finding the necessary gap you must filled,
- identifying your key market and concentrate on servicing it,
- doing everything possible to stay in business no matter the changes.

In as much I agree that we are faced with tough-times, the truth is, i believe that tough time is the only time to prove our entrepreneurial capacity. Because if we fail in times of adversity, it really means that our strength is so little, our conviction has been weakened and we were never called to entrepreneurship.

WHAT IS OUR LEGITIMATE ADVANTAGES?

Presently the major industries in the economy is suffering, such as the banking and oil industry, these sectors are facing a seasonal down fall. Many bankers are jobless today, because of the resent retrenchment of workers due to the swift economic retrogression. The once booming oil sector is no more a career choice or goal for young and graduating Nigerian students.

Unemployment is indeed not an issue to be battled with in Nigeria alone, but it's also a struggle in order part of the world, but the rate at which we face it in Nigeria is quite alarming.

The good news is, Nigerians has what it takes to combat and defeat this factors, if we deploy our various solution arsenals. One of such arsenal is, to become an entrepreneur.

WHO IS AN ENTREPRENEUR?

An entrepreneur is one, who fights a worthy cause. One who focuses his/her energy into delivering solution and attacking problems. One with a die-heart approach to seeing that a new era is birthed. Taking the risk to create a lead.

HOW TO BECOME A SUCCESSFUL ENTREPRENEUR

To become a successful entrepreneur, you must first evaluate and analyse yourself and then your target.

How do you achieve this?

Through the S.W.O.T Analysis technique.

1. Find out what or where your STRENGTH is.

Your strength is the only means and tool required to solve a problem. Your strength is mostly in your passion, education, exposure, experience and sense of vision. Your strength can be defined by your interest. Your strength speaks of what you can do with less effort, minimum supervision and easy to risk.

2. Discover your area of great WORTH and WEAKNESS

Your weakness is the opposite of your worth. If you don't do well in a thing, it becomes the reason for your limitations; and if you are limited, you won't experience your true worth.

Find it and trade it.

You can actually trade your weakness, for your worth. How? By paying attention to it, finding help from those who are stronger in your weak area, partner with them or pay them to handle it for you. Finally, consciously work on it to become part of your strength.

Thomas Edison was one person who understood how to turn his weakness into a worthy strength. Failed so many times in his quest to invent the electric bulb we are enjoying today. Many failed trials, but deliberate attention and committed action, brought about an invention we can never forget.

3. Discover your areas of OPPORTUNITIES, OPENING AND OPPOSITIONS

The first step to success is to define what success is and then design how you would access success. In the same vain, determine what your opportunities are, where is your opening and oppositions.

I am so happy to announce to you that, the greatest opportunity one can have, is the opportunity to solve a problem.

The guerrilla entrepreneur knows, how to discover gap and create synergy to strategically capture that gap. The good thing about entrepreneurship is that you can work alone or chose to work with others for a better synergy to produce the energy required to achieve more through the arsenal of unity.

The Nigerian market is open to fearless entrepreneurs who will lock horns together, towards creating a cooperative entrepreneurial system, which ensures success by unity. People who will deploy their skills, talents and experiences into providing quality goods and services, at the smallest unit, yet with great market influence.

No matter how bad or worst an economy could become, there are still needs to be met. And that is what it means to find opportunity, by defining which needs to be met or gap to be filled.

4. Identify the THREAT and TREND

I know by now you should be able to tell me all the reasons, why you believe you won't make it as an entrepreneur. You can tell me all the economic problems, political issues, the challenges the existing business community is facing, probably stating that yours won't be different.

Now if you are able to state those issues, you had already achieved the goal of analyzing the threats and oppositions in the industry.

When you had finally done that, then back to the drawing table and figure out, how to beat it and lead it. You can lead in the midst of crisis, all that is needed to be done, is go in direct opposite to the crisis. It is often known that swimming against the current is difficult, but it is possible.

About

FOP MODEL PROGRAMS

We offer training and development programs, that helps in positioning people and organization in their place of advantage. Through our easy made solution process, in managing gap and leading in blank space. Thus making personal and corporate achievement as simple as ABC.

Through our school of protocol and reputation management we enhance corporate brand success and personnel productivity in changing times.

Contact: +234 818 727 8257
email: enjoysolution.ng@gmail.com

Corporate training, brand development consultancy, private coaching, business mentorship and consumers, product ,market analysis.

BEING RELEVANT IN A TRANSITIONING ECONOMY

As a thought leader in "leadership in the blank-Space"; my concern is to see organizations and people access success as simple as ABC. By understanding how to connect to their immediate change environment, close emerging gap and still be relevant.

WHAT IS "LEADERSHIP IN THE BLANK SPACE"?

It is a term use to depict the need to stay relevant and in demand, in changing time. It is about leading the emerging market by the identification and closure of existing gaps, created due to changes in the economic, social, political or any other environmental changes.

Change is constant, so therefore "leadership in the blank-space" remains the premise for constant innovation, strategic gap management and position definition.

WHAT DOES IT MEAN TO LEAD IN THE BLANK SPACE"?

The "blank-space" is a technical word use to represent the word "gap".

When ever there is a shift in values, trend and increase in consumers demands, there is always a gap left to be filled by systems, people or companies affected by these changes.

Leading in the blank-space, in a nutshell means to fill in the gap as swift as possible. To achieve this, there are basic processes involve. Which I refer to as the easy-made-solution process.

THE EASY MADE SOLUTION PROCESS

This is an organized method of identifying, defining and determining what, where, when, why and how to strategically make a move towards filling a space and managing the effect of a change on a company, or any organization and group of persons.

The process involves:

- Gap or problem identification

- Defining responsive techniques to solving key problems and maintaining reputation,

- Determining connecting point between the existing and the emerging

- Defining excellence as the need to establish standard, through various improvement and development programs,

- Identifying strategies that are applicable, less risky and more effective in staying relevant.

- Determining which system will match the changes, without stepping on key corporate values and reputation.

Fill in the blank space is a terminology used mostly in exams, and what it truly means is, figure out what should be here, and why it must be there.

You need to define and determine your space in order to stay relevant in changing times.

HOW TO LEAD IN THE BLANK SPACE

Big brands across the globe understand this factor of leading in the blank space, because of their endless quest to lead the market and remain the unending choice of their customers.

Knowing how to "lead in the blank space" will give you a market edge.

How then can you achieve this:

1. Focus on your values

You should know by now, that your value is culture and your culture defines your brand. Leading in the blank-space, is having a market face; and to have a unique market-face, you need to establish key values that people believe and agree with.

2. Read the trend and lead it

The cause of major market or corporate gap is trend-shift. If you can define the moving trend, then you can manage any gap left opened.

Our competitors are always in the watch out for spaces they can fill, and when we keep celebrating the old and not ready to move with the new, then we are up for corporate or organizational value deflation.

3. Work your system up to standard

In identifying and defining emerging standards, we will be fully intimated on how we can shape our process, to compete healthily and lead the trend. Our goal should not be fitting into the trend, but actually leading it.

And how do we lead the trend?

By actually

- staying on top of the game
- having the foreknowledge of the industry
- increase on the level of quality and values delivered.

About

FOP MODEL TRAINING AND DEVELOPMENT PLATFORM

We deliver up-to-date training and information programs which focuses on giving people and organization an edge in emerging times.

We make success and corporate achievement as simple as ABC. Through our easy made solution processes.

Helping our clients figure out how to lead the trend and stay relevant.

We run and drive corporate brand development and personnel productivity strength in Nigeria.

Contact: +234 818 727 8257, email:enjoysolution.ng@gmail.com