On 29th May 2016, the renounce Africa's richest man and the 67th in the world, by name Alhaji Aliko Dangote sighted three(3) major factors that the proceeding president of Nigeria should focus on, which he believes are the core problem facing the Nigerian economy or business community. And what are these factors?
There are:
Unemployment
Energy problem
And corruption.
THE NIGERIAN MARKET
The now Nigerian market is so tight and tough for local and even international businesses to thrive in. The question is, is it so uptight that nothing could be done?
My honest answer is no. Why no? That is the essence of this post.
As a thought leader in gap leadership or leadership in the blank space. I believe that, where there is problem, there, lies great chances of solutions.
We have been chorusing the need for an enabling environment, and my question is why are brands like dangote group still in the Nigerian market? Don't worry I can guess your answer already; I guess you feel that the company is an already established company. Which in a way, correct. But there's more to that.
That leads me to the topic of true entrepreneurship.
ENTREPRENEURS RULES THE WORLD
True entrepreneurship is not a strategy, it is a spirit, culture and attitudinal. It is the capacity or attitude that wins where no one wants to lead.
It is actually being a "guerrilla market entrepreneur".
WHAT IS GUERRILLA MARKET ENTREPRENEURSHIP?
It means having the fearless spirit of surviving major pressure, from external forces.
By:
- launching strategic attack on key market challenges,
- finding the necessary gap you must filled,
- identifying your key market and concentrate on servicing it,
- doing everything possible to stay in business no matter the changes.
In as much I agree that we are faced with tough-times, the truth is, i believe that tough time is the only time to prove our entrepreneurial capacity. Because if we fail in times of adversity, it really means that our strength is so little, our conviction has been weakened and we were never called to entrepreneurship.
WHAT IS OUR LEGITIMATE ADVANTAGES?
Presently the major industries in the economy is suffering, such as the banking and oil industry, these sectors are facing a seasonal down fall. Many bankers are jobless today, because of the resent retrenchment of workers due to the swift economic retrogression. The once booming oil sector is no more a career choice or goal for young and graduating Nigerian students.
Unemployment is indeed not an issue to be battled with in Nigeria alone, but it's also a struggle in order part of the world, but the rate at which we face it in Nigeria is quite alarming.
The good news is, Nigerians has what it takes to combat and defeat this factors, if we deploy our various solution arsenals. One of such arsenal is, to become an entrepreneur.
WHO IS AN ENTREPRENEUR?
An entrepreneur is one, who fights a worthy cause. One who focuses his/her energy into delivering solution and attacking problems. One with a die-heart approach to seeing that a new era is birthed. Taking the risk to create a lead.
HOW TO BECOME A SUCCESSFUL ENTREPRENEUR
To become a successful entrepreneur, you must first evaluate and analyse yourself and then your target.
How do you achieve this?
Through the S.W.O.T Analysis technique.
1. Find out what or where your STRENGTH is.
Your strength is the only means and tool required to solve a problem. Your strength is mostly in your passion, education, exposure, experience and sense of vision. Your strength can be defined by your interest. Your strength speaks of what you can do with less effort, minimum supervision and easy to risk.
2. Discover your area of great WORTH and WEAKNESS
Your weakness is the opposite of your worth. If you don't do well in a thing, it becomes the reason for your limitations; and if you are limited, you won't experience your true worth.
Find it and trade it.
You can actually trade your weakness, for your worth. How? By paying attention to it, finding help from those who are stronger in your weak area, partner with them or pay them to handle it for you. Finally, consciously work on it to become part of your strength.
Thomas Edison was one person who understood how to turn his weakness into a worthy strength. Failed so many times in his quest to invent the electric bulb we are enjoying today. Many failed trials, but deliberate attention and committed action, brought about an invention we can never forget.
3. Discover your areas of OPPORTUNITIES, OPENING AND OPPOSITIONS
The first step to success is to define what success is and then design how you would access success. In the same vain, determine what your opportunities are, where is your opening and oppositions.
I am so happy to announce to you that, the greatest opportunity one can have, is the opportunity to solve a problem.
The guerrilla entrepreneur knows, how to discover gap and create synergy to strategically capture that gap. The good thing about entrepreneurship is that you can work alone or chose to work with others for a better synergy to produce the energy required to achieve more through the arsenal of unity.
The Nigerian market is open to fearless entrepreneurs who will lock horns together, towards creating a cooperative entrepreneurial system, which ensures success by unity. People who will deploy their skills, talents and experiences into providing quality goods and services, at the smallest unit, yet with great market influence.
No matter how bad or worst an economy could become, there are still needs to be met. And that is what it means to find opportunity, by defining which needs to be met or gap to be filled.
4. Identify the THREAT and TREND
I know by now you should be able to tell me all the reasons, why you believe you won't make it as an entrepreneur. You can tell me all the economic problems, political issues, the challenges the existing business community is facing, probably stating that yours won't be different.
Now if you are able to state those issues, you had already achieved the goal of analyzing the threats and oppositions in the industry.
When you had finally done that, then back to the drawing table and figure out, how to beat it and lead it. You can lead in the midst of crisis, all that is needed to be done, is go in direct opposite to the crisis. It is often known that swimming against the current is difficult, but it is possible.
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